Reality changes based on the words we use to define it. Research is carried out through the analysis of more than 20 experts, amongst them Owen Jones, George Lakoff, Íñigo Errejón, Christian Salmon, and Iñaki Gabilondo, on the impact of political language on the way we understand the world.

During the 2015 election campaign, the documentary directors carried out a sociological experiment which consisted on introducing a new concept in the everyday speech of politicians and communication experts. This intervention in the political reality exposes the mechanisms used to convey an idea of the world according to political interests.