The internet arrived and changed everything. And it changed above all and forever, the way we communicate. We believe in a kind of communication centered around people, responding to their concerns, talking about the things they care about, the things that move them and draw their attention. We believe in ideas that cross borders, ideas that spread in every direction like an oil stain, soaking everything they touch. Ideas that go beyond publicity and become conversations, trends, viral phenomenons. Ideas with a potential for change. And we believe the best way to deliver those ideas to people is through stories. Well told stories that never leave anybody unmoved. Stories that leave an impression.