The story of VELVET begins in 2008 when two experienced cinematographers decide to create the luminaires with which they already dreamed at the film school where they met: robust, autonomous, versatile and lightweight luminaires with almost instant color temperature variation and green-magenta white point adjustment.

They developed new LED-based lighting technology. Both pioneers traveled around the world presenting their innovative LED articulated panels. After this adventure, they soon launched the nowadays worldwide known VELVET panels. These quickly became iconic products of the industry due to the soft natural light texture and ease of use in combination with unique weatherproof protection, IP54 for outdoor shooting.

One of the sustainable practices embedded in the european Green Film certification system is the use of LED lighting systems, which are characterized by low energy consumption, long durability and greater efficiency. For this reason, Velvet is regarded as a sustainable products company.