Some of the winners were La isla mínima, Best Spanish Marketing Campaign and 50 Sombras de Grey, Best International Marketing Campaign. The Award for Best Press Campaign was shared between the Magical Girl and La isla mínima.

These awards were created to recognize and reward the leading film industry professionals, who without being in front of the cameras are a fundamental piece of the puzzle. Marketing directors, press and media officers, producers, designers of posters or trailers and exhibitors... are professionals who have developed strategies, actions and initiatives that contribute to improve the competitiveness and profitability of cinema in the country.